Youtube Remove ads after Logan Paul, the YouTube star who caused a strong public backlash when he posted a video of a suicide victim in Japan. Google’s video platform today announced that it would be pulling advertising temporarily from his video channel in response to a “recent pattern of behavior” from him.
Yesterday, during a series of “Fake News” hearings in the U.S. led by a Parliamentary committee from the UK, YouTube’s global head of policy Juniper Downs said that the company had found no evidence of videos that pointed to Russian interference in the Brexit vote in the UK, but the platform continues to face a lot of controversy over how it vets content on its site, and how that content subsequently is used unscrupulously for financial gain. (YouTube notably was criticised for taking too long to react to the Japanese video that started all of Paul’s pain.)
As it has done with Paul (on two occasions now), the site said it will remove monetization options on the videos, specifically access to advertising programs. But on top of that, it’s added in a twist that will be particularly impactful given that a lot of a video’s popularity rests on it being discoverable:
When a person makes especially serious or repeated violations, YouTube might choose to disable ads from the whole channel or suspend the person from its Partner program, which is aimed at channels that hit 4,000 watch hours in 12 months and 1,000 subscribers, and lets the creators make money from a special tier of ads and via the YouTube Red subscription service. (This is essentially where Paul has fallen today.)
The full list of steps, as outlined by YouTube:
1. Premium Monetization Programs, Promotion and Content Development Partnerships. We may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original.
2. Monetization and Creator Support Privileges. We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces.
3. Video Recommendations. We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next.
The changes are significant not just because they could really hit creators where it hurts, but because they also point to a real shift for the platform. YouTube has long been known as a home for edgy videos filled with pranks and potentially offensive content, made in the name of comedy or freedom of expression.